is a writer and consultant who has over two decades of marketing,
channel sales and training experience in high technology.
Her company, Racicot & Associates, works with companies
who want to dramatically improve the results of their programs
uniquely effectively methodologies have resulted in billions
of dollars in sales on four continents for clients such as
IBM, Progress Software, In Focus Systems, Compaq Computer,
Cisco Systems, Kodak and Lotus Development Corporation.
to founding Racicot & Associates in 1992, Ms. Racicot's
background includes over 11 years with Digital Equipment,
several years with software and consulting companies in various
field sales, product management and other technical positions.
addition, Janette has designed and implemented dozens of distance
learning programs such as multi-city, multi-partner satellite
broadcasts, sales channel toolkits, international conferences
and training via CD and DVD.
is a top-rated keynote speaker and has published dozens of
magazine articles. Janette's work scripting, designing and
producing engaging and effective e-courses provides background
for her book 'How to Make E-Learning Click!' expected
for publication this year.
is currently conducting interviews for her two new books:
'How To Make Your Channel Programs Click!' and 'The
Five Lost Secrets of Marketing Technology.'