Has your company
ever sponsored an event where:
- The wrong people (or too few people)
- The content was too broad or too detailed
for the audience?
- Nothing happened afterward?
- Attendees left confused or dissatisfied?
- You wondered if you could have gotten
more for your investment?
can answer 'Yes' to any of these questions, Racicot &
Associates can help.
you think putting on an event is easy? Here are five mistakes
and how to avoid them: I
Can Do That! by Janette Racicot
are a few examples of our seminar, conference and event programs:
30 City Simultaneous Satellite Broadcast for End User Prospects
With a single, one day, 30 city Satellite Broadcast
Event, Lotus Development had to attract and communicate their
new product offering to new prospects across North America.
No second chances were planned or budgeted.
Racicot & Associates provided a single point of knowledge
and accountability for the Prospect Event including plans,
schedules, production, content development, venue logistics,
Business Partner participation, Web presence, presentation
content, demos, scripts, direct mail, collateral, registration/confirmation,
telemarketing, forms, giveaways, hardware, presenters, host
speakers, creative development, venue logistics, and support
resources plus lead management and follow up activities.
Thirty high quality, simultaneous events were delivered.
Program results exceeded client's expectations for customer
satisfaction and event effectiveness.
End User Seminar 50 City Series Management
Development, Kodak and Compaq
& Associates implemented and managed the ten city pilot
which was so successful that it was followed by a forty city
North American tour.
Created awareness and increased product Racicot & Associates
managed relationships with Kodak, Compaq and InFocus Systems
Inc. and insured that that coordinated messages were on strategy.
Product sales extremely high. Racicot & Associates was
also responsible for instituting changes to direct mail and
telemarketing tools which resulted in an increase of 125%
in event attendance.
A Conference That Convinced Users to Adopt a New
Corporation was faced with convincing their users
to adopt a new platform strategy and to solidify the user’s
commitment through technical training. Their goal was to complete
both tasks at the biannual Progress Software Worldwide User
Successfully managed the activities, efforts, training and
organization of dozens of internal and external groups and
speakers, redesigned the conference evaluation form, and brought
in specialized resources. Racicot & Associates also reviewed
and coordinated the technical tracks and presenters.
This Worldwide User Conference was rated as the most successful
and best attended conference in the company's history. In
addition to contracted responsibilities, Racicot & Associates
designed and instituted session evaluation forms, coordinated
videotape creation ensured consistency of messaging and directed
the first (non-paper) production of the Worldwide Conference
Proceedings on CD-ROM. Speaker evaluations and technical sessions
were rated significantly higher than any previous conference.
Domino.Jet - An Executive Event That Leveraged Millions
Development and IBM Corp.
and IBM wanted to penetrate new industries with a new offering:
Domino on the AS/400. Racicot & Associates was engaged
to make this high visibility program a success.
Racicot & Associates provided a single point of contact
and accountability for everything from chartering the airplane
through event follow up and measurement. Racicot and Associates
managed all personnel and processes including invitations,
confirmations, registration, logistics, communications, handouts/collateral
and gifts. In addition to contracted responsibilities, Racicot
& Associates produced and delivered a new videotape, to
be shown on the chartered jet and as a meeting opener.
Over 98% of targeted executives made commitments to actively
sell and service the product. Program results exceeded client's
expectations for customer satisfaction and event effectiveness.