The Five Lost Secrets of Marketing Technology
Manuscript In Development
Before the Internet boom, there were proven ideas, concepts, and rules that
guided the technology marketer. Seemingly overnight, those guidelines were
smashed to smithereens. Or were they?
Technology marketing is in the Post Internet Bust era. Did you ever wonder
if everything has really changed? Or could it be that some secrets
to marketing before the boom might just be what is needed to be successful
after the bust? Could it be that those proven approaches (with a fresh
perspective and the benefit of hindsight) just might make today's marketing
more effective? Is it possible that your programs' results could improve
by applying a few secrets from the good old days?
Janette wants to hear your pre- and post-boom thoughts, ideas, perspective
and stories. To learn more about The Five Lost Secrets of Technology Marketing
and to schedule a coffee or lunch (she's buying!), call her at 617 484 3201
or send email to firstname.lastname@example.org