for media and tools that really reach your audience?
Anyone can put files on a CD. It is not difficult to create
a videotape. Just publishing a DVD does not guarantee that
it will be effective.
The challenge is to get your audience to actually surf the
DVD, watch the videotape, use the CD and then follow up on
If you have to create sales tools that really reach your audience
and result in real commitment, call Racicot & Associates.
Here are a few examples of our DVD, videotape, seminar kit
and sales tool programs.
Ken Wax's Customer Vision
Ken Wax/Racicot & Associates presentation of a
Visual Productions LLC DVD
all new DVD is based on the acclaimed Ken Wax Customer Vision
Workshop. The 7 Waxioms have been applauded by thousands
of business people. It's all about seeing yourself from
the customer's point of view. You'll laugh as you learn
why the customer's view is so different - and what to do about
Domino on the AS/400 Videotape
Lotus Development and Total Quality Selling Inc.
As part of a team, Racicot & Associates produced a videotape
for Lotus Development, which focused on creatively educating
owners of the IBM AS/400 on the possibilities when combined
with Lotus Domino.
Results : Video designed, script reviewed and program
managed to on time, on budget completion.
Success : Both Lotus and IBM clients extremely pleased
with quality and effectiveness of the videotape. Tape distributed
as part of channel enablement program.
Partner Seminar Kit
Lotus Development Corp.
To leverage sales of Notes V4.5, Lotus engaged Racicot &
Associates to create a seminar kit and distribute it to the
appropriate Lotus Business Partners. Kit included : a presentation
on diskette, a videotape, and other important technical documents.
Leveraged the Lotus processes and delivered it in a timely
manner, before ship of Notes V4.5. Responsibilities included
identifying and scheduling resources, designing videotape
and diskette creation process and review. Identified documents,
wrote cover letters and other direct marketing materials.
Success: Hundreds of Lotus Notes Business
Partners were able to confidently sell Notes V4.5, in advance
of product shipment through use of the seminar kit which included
a video, documents and literature.
Success Story Research and Creation
Lotus Development Corp.
Create a dozen reference stories for Lotus Notes Components
to be used by Lotus Business Partners.
Results: Identified, screened and interviewed dozens
of Lotus Business Partners to identify stories. Conducted
interviews with developers, managers and users.
Success: Produced 12 stories, on time and
To learn more, contact Janette at 617 484 3201 or email@example.com